By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Start of the next batch: May 20, 2024 (6th batch)
Product Manager is a sought-after profession
The profession is young, it has existed for only 20-25 years
Product managers play a key role in IT companies, they understand customer needs best and connect them with the company's business goals
Product managers ensure the development, launch and successful implementation of IT products
The demand for experienced product managers is growing, as they are able to accelerate product development, optimize processes and maximize company profits
All this makes them in demand and integral participants in the modern business environment
What does the Product Manager do?
Interacts with marketing, sales and other departments
Collects feedback from customers and collects data to improve the product
Creates, manages and optimizes products to meet customer needs and achieve company goals
Communicates and interacts
Finds the pains and needs of clients through custdev's, in-depth interviews
Calculates the size and growth of the market
Studies the competitive environment
Follows the trends
Studies customers, the market and competition
Forms the product strategy and product roadmap
Sets goals for the product and the team through OKR and KPI methodologies
Coordinates the strategy with all stakeholders
Manages the product strategy
Facilitates the development and design team
Manages product resources and is responsible for launch deadlines
Responsible for the commercial success of the product
Manages the product lifecycle
Works with developers, designers and other team members
Providing the team with the necessary information and resources
Manages the development and design team
The mission and goals of Product Masters
By 2028, to train 3,000 highly qualified product managers and founders of startups with global competitiveness
To transfer world experience to Kazakhstani professionals and promote the creation of successful startups capable of becoming "unicorns"
To provide training for product managers who are able to work successfully in the hyper-growth environment and get into top accelerators such as YCombinator
Expand its global presence in the markets of more than 25 countries with educational products provided in various languages, including English, Russian, Spanish, French, Arabic and Chinese
Why choose Product Masters
On average, there are 9 places in each stream for an intensive bootcamp and an individual approach
01
Flexible schedule: lectures Mon and Thu 20:00-21:00, feedback Sat 16:00-17:00 (GMT+5)
02
Preparing for an interview from the 2nd week of training
03
30-minute 1-1 sessions with a team or individually
04
Guaranteed internship with the purchase of the Pro tariff, individual mentoring on the Premium tariff
05
Training on the American Thinkific platform, live lectures via Google Meet
06
Offline networking meetings during bootcamp in Almaty and Astana
07
The opportunity to develop your startup and +1 product in your portfolio
08
12+ guest speakers will share their experiences
09
How's going Bootcamp
Live lectures 3 times a week in the evening
Live lectures
Test tasks from guest product speakers and startup founders
Test tasks
A closed community of students and graduates with exclusive vacancies and access to guest lectures
Community
You will complete bootcamp with a ready-made real case, which will become a +1 product in your product portfolio
Working on a group pet product
Part-time internship
The main reason why all novice specialists cannot find a PAID job with a product in top IT companies is the lack of experience in creating and launching IT products in the resumes that you have worked on. But we have already found a SOLUTION for you:
We have partnered with the largest IT companies in Kazakhstan, as part of the training, they will provide you with a part-time internship, with which you will be able to: apply all the skills you are learning in practice (it has been proven that this way training becomes much more effective) establish yourself as an excellent specialist and get an offer at the end of the bootcamp to get cases in your resume, which will be very useful to you when applying to other companies.
A list of companies that already work with us and provide internships:
Bootcamp Program
You will learn:
How and why the profession of a product manager appeared
The role of a product manager in an IT company
The difference between a product manager and a project manager
What should and should not a product manager do?
The difference between product management in startups and mature companies
Who finds it easier to become a product manager
The benefits of product management for a startup
Is it worth going to a startup or creating one?
Why not go to a startup or create one?
You will learn:
Hiring Mindset - To understand the thinking of an IT recruiter and a company when hiring a product manager
CV & CL - Prepare a resume and a motivation letter for the position of product manager
Strengths & Weaknesses - Identify your strengths and weaknesses
Scorecard - learn how to analyze vacancies using the SMART method
Source - find out the job search channels
Select - to pass types of interviews: Topgrading, Technical, Behavioral, Cultural
Topgrading Interview - to be interviewed-to audit your work experience
Technical Interview - perform the technical assignment for the interview
Behavioral Interview - to be interviewed to identify key competencies
Cultural Interview - to be interviewed for compliance with culture and values
Linkedin - looking for a job and positioning yourself as a specialist
You will learn:
User Stories and Job Stories - correctly describe the pains, problems and tasks of users through the JTBD framework
User Persona - create a portrait of users
User Interviews - properly conduct in-depth interviews with consumers to identify their problems
You will learn:
Market Sizing - calculate the size of the product market
Market Growth Forecasting - predict market growth
Competitive Research - analyze the competition in the market
Competitive Audit - to audit competitors' products
You will learn:
HADI Cycles & Hypothesis-driven Development - create products through hypothesis testing
MVP - what types of MVP are there and how to create them
Design Thinking - create products through empathy for users
Double Diamond Design Process - testing problem-solution fit
Empathy Map - create a client profile based on empathy for them
Customer Journey Map - analyze the full path of the customer in your product
Data-driven Development - to develop products based on data
You will learn:
User Flows - design the customer's path inside the product via BPMN
Product Requirements - prepare product requirements for development according to world practices
Use Cases - describe user scenarios and exception scenarios in draw.io
PRD - create and store documentation in Confluence
You will learn:
Roles in Agile Team - who the agile team consists of and who has what role
Product Development Lifecycle - the entire product development cycle
Backlog Formation - create a backlog of tasks in Jira
Backlog Prioritization - apply task prioritization techniques in the product
Backlog Refinement - evaluate the complexity and scope of tasks together with the development team
Sprint Planning & Review - plan a sprint and conduct a review of the past sprint through the Burndown Chart
Daily Standups - it is correct to hold daily 5-minute meetings with the team
Story Mapping - create a User Story Map in Miro
Sprint Workflow - prepare the workflow of tasks in Jira
Types of Tasks - the main types of tasks in development
Figma - work as a product in Figma and interact with designers
Usability Test and Moderated & Unmoderated UX Research - conduct interface testing
You will learn:
Value Proposition Canvas - prepare a product value proposition
Lean Canvas - to prepare a business model for a startup and an IT product
Unit Economy - calculate the profitability and economics of the product
Profit & Loss Statement - calculate the profit and loss of the product
You will learn:
Product Roadmap - create a product roadmap
OKRs vs KPIs - work on the OCR and KPI approaches and distinguish them
Metrics Pyramid - create a pyramid of metrics
North Star Metrics - choose the metric of the polar star
Managing Stakeholders' Expectations - manage the expectations of stakeholders in the product
You will learn:
Channels of Marketing - select and test marketing channels
Growth Hacking - apply the Growth Hacking program to evaluate promotion channels
CAC & LTV - calculate the cost of attracting and lifetime value of the client
Marketing Budget - create and manage a marketing budget
You will learn:
Sequoia Capital Pitch Deck - prepare a presentation to speak with your startup
Thinkcell - create effective graphs in PowerPoint via the Thinkcell widget
Startup Pitch - to protect and effectively present a group pet product
Product managers are needed in all areas
Product managers play a key role in various industries, ensuring the success of the growth and development of digital products. They identify customer needs, form a product strategy, and manage its design and development. Here are a few areas where product managers are needed:
E-Commerce
FinTech
TravelTech / AutoTech
Telecom
AdTech / Classifieds
GovTech / LegalTech
E-commerce: Arbuz, Technodom, Kaspi Shop, Airba Fresh, Ryadom, Forte Market, JMart, Powr, Umag, Magnum Go
Fintech: Kaspi, WoopPay, Halyk Bank, Jusan, BCC, Forte, Otbasy Bank, Home Credit Bank, Freedom, Kassa24, CloudPayments, Tayyab, S1lkPay
access to a closed telegram group with exclusive vacancies
group pet project in teams of 3 people
certificate at the end of the bootcamp
1 trial technical interview
from 6 to 12 guest speakers from top KZ and foreign companies
from 6 to 12 real cases from IT companies and startups
12 weeks of rich content
an environment of 30 charged students
0-0-12
access to bootcamp materials is available 6 months after the end of the course
swipe left
Sign up for a bootcamp
Tariff Standart
By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Sign up for a bootcamp
Tariff Pro
By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Sign up for a bootcamp
Tariff Premium
By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Certificates that our students will receive upon completion of their studies
Our students work in companies
For an IT company and An IT startup
By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Are you looking for a competent product manager?
Fill out the form and we will select the best specialist for your product
We are a part of the Astana Hub International Technology Park
Reviews
→
←
I am implementing a tool for product managers from Yerke right at my workplace. Our platform already benefits greatly from this. Previously, I tried to take other courses on how to create a roadmap or work in Tilda, but many points remained unclear. Yerke put everything in its place, and the opportunity to review our lessons to this day has a positive effect on my work.
Zhalgas Muratov
previously: Program Manager joo.kz after: Product manager in joo.kz graduate Feb, 2023
Yerke helped me with the management of creating a new LMS (learning management system) at Juz40, I managed to assemble a good team and the work became more systematic.
Batyr Nokeev
previously: founder Bobo Tech after: Director of Product in Juz40 graduate Mar, 2023
I received an offer to work at Citrix with a salary 40% higher than it was in the initial fork in the position 3 weeks after the start of training. The interview preparation questions that Yerke prepared me for turned out to be exactly the ones that the hiring manager from Citix asked.
Zhangir Yergaliev
previously: entrepreneur after: Product manager at Citrix graduate Dec, 2022
I really like the format of the meetings and the structure of the lessons. Initially, I planned 1.5 hours for meetings, but they often finished earlier, since there is nothing superfluous in the discussions, only the necessary information. The joint analysis of errors from previous work helped a lot. I like the fact that Yerke is always in touch, you can just talk to him and have an interesting time.
Aktolkin Bektemir
previously: Project Manager at Elefanto after: Product Manager at Documentolog graduate May, 2023
I understand that getting into a company supported by YC is a difficult task. But the mindset change I get from mentoring is exactly what I need to have the right attitude towards my goal.
Askar Kurmanov
startuper Mar, 2023
Before I met Yerke, I had a vague idea of how to get an offer from a technology company and what I needed to do. We went through my strengths and weaknesses and built an individual growth strategy.
Madi Askarov
previously: Product Manager at Hitba after: Product Manager at Teachers Lab May, 2023
I like the structure and visual additions to the lessons. I go to meetings as if I were going to work and communicate with an older specialist. It was initially important for me to get some advice and assignments from seniora, in addition, you have experience in a similar field, so your advice and opinion are very helpful.
Zhuldyzay Tleubergen
previously: Product manager at Smart Satu after: Product analyst at Kaspi Jun, 2023
Already at the first meeting, I realized that you understand me and my case and know how to help me. We paid attention to details and improved the layout together. You feel competent, all the incomprehensible points have been explained on your fingers, there is no feeling that you are talking according to a ready-made script.
Temirlan
Product Manager at Halyk Insurance graduate May, 2023
Before mentoring with Yerke, I accepted several job offers without signing contracts. As a result, after 1 month, the employers refused to pay me. I don't do it anymore.
Askar Aydosuly
previously: backend developer after: Product manager at iAuto Group graduate Dec, 2022
Video reviews
swipe left
Aktolkyn
Product Manager Documentolog
Ivan
Product Manager Aitu Music
Madi
Product Manager Teachers Lab
Daniil
Data Analyst Tele2
F.A.Q.
Our bootcamp is available for both beginners and experienced professionals. We adapt the materials to match your level.
The bootcamp takes 3 months.
The price of the bootcamp includes online lectures, training materials and access to experts and mentors, and you also become part of a large IT community of product managers, project managers, startups, etc.
You will receive an official certificate, the skills and knowledge necessary for a successful career in product management, a ready-made project in your portfolio, mock interview with an expert, the best students get into the database of graduates whom we are ready to recommend to our partners (startups, large companies) for employment
Yes, we provide access to our public platform where you can communicate with teachers and colleagues.
Information about the cost and payment options is available on our website. You can choose the most convenient payment method.
We use various assessment methods, including practical assignments and project work.
The registration procedure is simple. Just go to the payment section on our website or contact the manager
We are always ready to help. You can contact our support team to get answers to questions and solve problems.
Yes, our bootcamp is designed with a busy schedule in mind, classes will be held in the evenings. You can do your homework at any time convenient for you.
You will receive support from experienced mentors and experts during the learning process. They will be available for consultations and answers to your questions.
Yes, the bootcamp is aimed at participants with different levels of experience. We provide materials that will help you master the technical aspects.
By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy
Get a consultation
Our managers will contact you as soon as possible and answer all your questions