Product Management Bootcamp
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Start of the next batch: May 20, 2024 (6th batch)
Product Manager is a sought-after profession
- The profession is young, it has existed for only 20-25 years
- Product managers play a key role in IT companies, they understand customer needs best and connect them with the company's business goals
- Product managers ensure the development, launch and successful implementation of IT products
- The demand for experienced product managers is growing, as they are able to accelerate product development, optimize processes and maximize company profits
- All this makes them in demand and integral participants in the modern business environment
What does the Product Manager do?
- Interacts with marketing, sales and other departments
- Collects feedback from customers and collects data to improve the product
- Creates, manages and optimizes products to meet customer needs and achieve company goals
Communicates and interacts
- Finds the pains and needs of clients through custdev's, in-depth interviews
- Calculates the size and growth of the market
- Studies the competitive environment
- Follows the trends
Studies customers, the market and competition
- Forms the product strategy and product roadmap
- Sets goals for the product and the team through OKR and KPI methodologies
- Coordinates the strategy with all stakeholders
Manages the product strategy
- Facilitates the development and design team
- Manages product resources and is responsible for launch deadlines
- Responsible for the commercial success of the product
Manages the product lifecycle
- Works with developers, designers and other team members
- Providing the team with the necessary information and resources
Manages the development and design team
The mission and goals of Product Masters
- By 2028, to train 3,000 highly qualified product managers and founders of startups with global competitiveness
- To transfer world experience to Kazakhstani professionals and promote the creation of successful startups capable of becoming "unicorns"
- To provide training for product managers who are able to work successfully in the hyper-growth environment and get into top accelerators such as YCombinator
- Expand its global presence in the markets of more than 25 countries with educational products provided in various languages, including English, Russian, Spanish, French, Arabic and Chinese
Why choose Product Masters
On average, there are 9 places in each stream for an intensive bootcamp and an individual approach
01
Flexible schedule: lectures Mon and Thu 20:00-21:00, feedback Sat 16:00-17:00 (GMT+5)
02
Preparing for an interview from the 2nd week of training
03
30-minute 1-1 sessions with a team or individually
04
Guaranteed internship with the purchase of the Pro tariff, individual mentoring on the Premium tariff
05
Training on the American Thinkific platform, live lectures via Google Meet
06
Offline networking meetings during bootcamp in Almaty and Astana
07
The opportunity to develop your startup and +1 product in your portfolio
08
12+ guest speakers will share their experiences
09
How's going
Bootcamp
Live lectures 3 times a week in the evening
Live lectures
Test tasks from guest product speakers and startup founders
Test tasks
A closed community of students and graduates with exclusive vacancies and access to guest lectures
Community
You will complete bootcamp with a ready-made real case, which will become a +1 product in your product portfolio
Working on a group
pet product
pet product
Part-time internship
The main reason why all novice specialists cannot find a PAID job with a product in top IT companies is the lack of experience in creating and launching IT products in the resumes that you have worked on. But we have already found a SOLUTION for you:
We have partnered with the largest IT companies in Kazakhstan, as part of the training, they will provide you with a part-time internship, with which you will be able to:
apply all the skills you are learning in practice (it has been proven that this way training becomes much more effective)
establish yourself as an excellent specialist and get an offer at the end of the bootcamp
to get cases in your resume, which will be very useful to you when applying to other companies.
A list of companies that already work with us and provide internships:
We have partnered with the largest IT companies in Kazakhstan, as part of the training, they will provide you with a part-time internship, with which you will be able to:
apply all the skills you are learning in practice (it has been proven that this way training becomes much more effective)
establish yourself as an excellent specialist and get an offer at the end of the bootcamp
to get cases in your resume, which will be very useful to you when applying to other companies.
A list of companies that already work with us and provide internships:
Bootcamp Program
You will learn:
- How and why the profession of a product manager appeared
- The role of a product manager in an IT company
- The difference between a product manager and a project manager
- What should and should not a product manager do?
- The difference between product management in startups and mature companies
- Who finds it easier to become a product manager
- The benefits of product management for a startup
- Is it worth going to a startup or creating one?
- Why not go to a startup or create one?
You will learn:
- Hiring Mindset - To understand the thinking of an IT recruiter and a company when hiring a product manager
- CV & CL - Prepare a resume and a motivation letter for the position of product manager
- Strengths & Weaknesses - Identify your strengths and weaknesses
- Scorecard - learn how to analyze vacancies using the SMART method
- Source - find out the job search channels
- Select - to pass types of interviews: Topgrading, Technical, Behavioral, Cultural
- Topgrading Interview - to be interviewed-to audit your work experience
- Technical Interview - perform the technical assignment for the interview
- Behavioral Interview - to be interviewed to identify key competencies
- Cultural Interview - to be interviewed for compliance with culture and values
- Linkedin - looking for a job and positioning yourself as a specialist
You will learn:
- User Stories and Job Stories - correctly describe the pains, problems and tasks of users through the JTBD framework
- User Persona - create a portrait of users
- User Interviews - properly conduct in-depth interviews with consumers to identify their problems
You will learn:
- Market Sizing - calculate the size of the product market
- Market Growth Forecasting - predict market growth
- Competitive Research - analyze the competition in the market
- Competitive Audit - to audit competitors' products
You will learn:
- HADI Cycles & Hypothesis-driven Development - create products through hypothesis testing
- MVP - what types of MVP are there and how to create them
- Design Thinking - create products through empathy for users
- Double Diamond Design Process - testing problem-solution fit
- Empathy Map - create a client profile based on empathy for them
- Customer Journey Map - analyze the full path of the customer in your product
- Data-driven Development - to develop products based on data
You will learn:
- User Flows - design the customer's path inside the product via BPMN
- Product Requirements - prepare product requirements for development according to world practices
- Use Cases - describe user scenarios and exception scenarios in draw.io
- PRD - create and store documentation in Confluence
You will learn:
- Roles in Agile Team - who the agile team consists of and who has what role
- Product Development Lifecycle - the entire product development cycle
- Backlog Formation - create a backlog of tasks in Jira
- Backlog Prioritization - apply task prioritization techniques in the product
- Backlog Refinement - evaluate the complexity and scope of tasks together with the development team
- Sprint Planning & Review - plan a sprint and conduct a review of the past sprint through the Burndown Chart
- Daily Standups - it is correct to hold daily 5-minute meetings with the team
- Story Mapping - create a User Story Map in Miro
- Sprint Workflow - prepare the workflow of tasks in Jira
- Types of Tasks - the main types of tasks in development
- Agile Manifesto - Agile Principles
- Scrum Guidelines - Apply Scrum artifacts
- Kanban Principles - Kanban Principles
You will learn:
- Prototyping - prototyping user interfaces
- Wireframes & Low Fidelity Prototypes - create low-level design prototypes
- Figma - work as a product in Figma and interact with designers
- Usability Test and Moderated & Unmoderated UX Research - conduct interface testing
You will learn:
- Value Proposition Canvas - prepare a product value proposition
- Lean Canvas - to prepare a business model for a startup and an IT product
- Unit Economy - calculate the profitability and economics of the product
- Profit & Loss Statement - calculate the profit and loss of the product
You will learn:
- Product Roadmap - create a product roadmap
- OKRs vs KPIs - work on the OCR and KPI approaches and distinguish them
- Metrics Pyramid - create a pyramid of metrics
- North Star Metrics - choose the metric of the polar star
- Managing Stakeholders' Expectations - manage the expectations of stakeholders in the product
You will learn:
- Channels of Marketing - select and test marketing channels
- Growth Hacking - apply the Growth Hacking program to evaluate promotion channels
- CAC & LTV - calculate the cost of attracting and lifetime value of the client
- Marketing Budget - create and manage a marketing budget
You will learn:
- Sequoia Capital Pitch Deck - prepare a presentation to speak with your startup
- Thinkcell - create effective graphs in PowerPoint via the Thinkcell widget
- Startup Pitch - to protect and effectively present a group pet product
Product managers are needed in all areas
Product managers play a key role in various industries, ensuring the success of the growth and development of digital products. They identify customer needs, form a product strategy, and manage its design and development. Here are a few areas where product managers are needed:
E-Commerce
FinTech
TravelTech / AutoTech
Telecom
AdTech / Classifieds
GovTech / LegalTech
- E-commerce: Arbuz, Technodom, Kaspi Shop, Airba Fresh, Ryadom, Forte Market, JMart, Powr, Umag, Magnum Go
- Fintech: Kaspi, WoopPay, Halyk Bank, Jusan, BCC, Forte, Otbasy Bank, Home Credit Bank, Freedom, Kassa24, CloudPayments, Tayyab, S1lkPay
- TravelTech/AutoTech: Yandex Go, inDrive, Aviata, MyCar, CTOgram, UvU, Parqour, Relog
- Telecom: Beeline, Tele2, Kcell, Freedom Telecom, izi
- AdTech/Classifieds: Citix, 2gis, Olx, Kolesa, Krisha, Naimi, Chocolife
- GovTech/LegalTech: eGov, Documentolog, iDocs, DooDocs
- FoodTech: Yandex Eats, Chocofood
- HealthTech: Invictus, Damumed, 1fit, Hero’s Journey, Cerebra
- EdTech: Bugin Holding, Juz40, Zimran
- Startups: Qtap, EasyTap, Verigram
- Others: EPAM, AstanaHub, BTS Digital, KazDream, PS, DAR
FoodTech
HealthTech
EdTech
Others
The average salary of a product manager in Kazakhstan
Intern
0 ₸ - 200,000 ₸
Junior
Middle
300,000 ₸ - 600,000 ₸
500,000 ₸ - 1,200,000 ₸
Senior
CPO
700,000 ₸ - 1,500,000 ₸
1,000,000 ₸ - 3,000,000₸
Your resume after completing the bootcamp
I use methodologies:
- Customer Development
- Lean Startup
- Design Thinking
- Lean Canvas
- Agile
- Scrum
- Kanban
junior
product manager
product manager
Position:
from 300,000 ₸ to 600,000 ₸
- JTBD
- Customer Persona
- Double Diamond Design Process
- User Story Map
- Customer Journey Map
- Empathy Map
- Value Proposition Canvas
Expected salary:
I use tools:
an average of 450,000 ₸
I can:
- Conduct in-depth interviews with clients
- Calculate the market size
- Analyze the competition
- Prepare product development requirements
- Design low-fidelity design prototypes
- Create a Lean Canvas
- Test hypotheses using Design Thinking
- Create a User Story Map
- Launch the MVP correctly and on time
- Conduct UX research
- Create a Roadmap and a product development strategy
- Choose the main metrics and track them correctly
- Manage development through agile Scrum and Kanban methodologies
- Calculate the unit-economy of the product
- Interact with the team and other stakeholders
- Plan your career as a product manager
Miro
Typeform
Google Ads Keywords Planner
Notion
Figma
Jira
Confluence
Trello
Author and speaker of the bootcamp
Yerke Sapar
Head of Product at Athenchat.ai, UK, 2023
Product Manager at Jabu Logistics YC S21, Namibia, 2022
Product Manager at Ambersoft, Turkey, 2022
Business Analyst at Ursa Stars, USA, 2021
Received offers and worked in 6 foreign companies:
Has experience working in companies:
Marketing & Growth Manager at The Story Market, Germany, 2021
Product Manager at Invictus Fitness, 2022-2023
External Consultant at L.E.K. Consulting, Poland, 2019
Product Manager at Jabu Logistics S21, 2022
Product Manager at Technodom, 2021
Business Analyst at DAR Tech, 2020-2021
Product Manager at Kcell, 2019
Co-founder & CEO at Intellimarket.kz, 2018-2019
Assistant CBDO at Aviata Indonesia, Aviata Bangladesh, 2017-2018
Management Consultant at PwC Kazakhstan, PwC Azerbaijan, 2016-2017
Guest lecturers
Shakhiza Ashenova
Chief Product Officer
Aviata
Aviata
Aslan Kossiyabekov
Product Manager
Verigram
Verigram
Zhazel Kainarbekova
Product Director
Freedom Bank
Freedom Bank
Nik Simak
Head of Product
Sidekick, USA
Sidekick, USA
Yerke Sapar
ex-Product Manager
Jabu Logistics YC S21
Jabu Logistics YC S21
Merey Balgabayev
Senior Product Manager
Beeline
Beeline
Asset Ainabekov
Product Manager
EPAM, Dublin, Ireland
EPAM, Dublin, Ireland
Adil Bulatov
Product Manager
inDrive
inDrive
Yerlan Alimzhanov
Product Manager Zimran, USA
Nigina Baimukhamedova
Senior Product Manager
CaaStle, San Francisco, CA
CaaStle, San Francisco, CA
Yerjan Ryskali
CEO & Co-Founder Clockster, South East Asia
Roman Pichshik
ex-Head of Marketing 1fit, Central Asia
Alibek Narimbay
СEO & Founder
Biometric Vision
Biometric Vision