Strong Junior Product Manager - 3-х месячный курс
Lecture Path:
- Who is a Product Manager
- How Product Management emerged
- Difference between Product Manager and Other IT roles
- What does Product Manager do
- What does NOT Product Manager do
- Tools of Product Managers
- Working in a startup vs in a corporate setting
- Product Manager skills, grades & types
- Product Manager’s mindset
- Hiring Manager & Recruiter mindset
- CV & Cover Letter
- Linkedin Profile
- Job Search
- Interview Process & Stages
- Product Management Events
Learning Path:
- “A” Player Competencies
- Finding Strength & Weaknesses in Product Skills
- Scorecard
- Technical Questions: Design, Analytics, Strategy
- BUSR Framework
- Solving Test Cases for Product Manager’s Position
- General Recommendations
- Why Startups Fail
- User Problems
- Problem #1
- Indicators of Problem #1
- Jobs-to-be-done
- User Stories & Job Stories
- User Personas
- Empathy Map
- 9 Emotional Needs
- Problems Worth Solving
- Value Proposition Canvas
- Thinking Fast & Slow
- Miro
Learning Path:
- Supply & Demand
- Types of Data
- Research Approach
- Michael Porter
- 5C Analysis
- PESTEL Analysis
- TAM-SAM-SOM
- Google Ads
- Statistics Agencies
- UN Commission of Trade
- US Statistics of Labour
- Semrush & Similarweb
- Facebook Ads
- Maps
- Typeform
- Types of Competitors
- Evolution of Products & Markets
- Evolution of Features
- Kano Model
- Order of Removing & Adding Features
- SWOT Analysis
- 4P, 7P, 8P Marketing Mix Strategy
- Competitive Audit
- Competitive Map
- Competitive Intelligence
- Reading Financial Statements
- National Income Committee
- Crunchbase
- AppFigures, AppRadar, SensorTower
- Blue Ocean Strategy
Learning Path:
- Customer Development Process
- Key Ideas of Customer Development
- Customer Discovery & Customer Validation
- User Interviews for Problems vs Solutions
- Types of Problems
- Types of Solutions
- Hypotheses
- Affinity Diagrams
- Prepare for User Interviews
- User Interview Questions
- How to & How not to do a User Interview
- Types of Surveys
- Online Surveys
- Telephone Surveys
- In-Person Surveys
- Common Pitfalls
- Maximizing Response Rate
- Typical Response Rates
- Typeform
- Creating a Typeform Survey: Create, Logic, Connect, Share, Big Picture, Summary, Generate a Report
Learning Path:
- Design Thinking
- 5 Steps of Design Thinking
- Storyboarding
- Double Diamond Design Process
- HADI Cycles
- Problem-Solution Fit
- Product-Market Fit
- Startup
- Lean Startup
- MVP
- Types of MVP
- Tilda
- Paul Graham
- YCombinator
- Startup Advices
Learning Path:
- The Pyramid Principle
- MECE
- CJM
- 5 Steps and 5 Elements of CJM
- Product Requirements Document
- PRD Structure & Examples
- BRD vs PRD
- Functional & Non-Functional Requirements
- Definition of Ready & Definition of Done
- Acceptance Criteria vs User Story
- BPMN
- Elements of BPMN
- BMPN Tools
- User Flow
- User Flow vs User/Customer Journey
- UML Diagrams
- UML Diagram Types
- How I got into YC-backed Company
- Salary Growth
- All Product Frameworks
Learning Path:
- Product Life Cycles Stages
- BCG Growth-Share Matrix
- Discovery Team vs Development Team
- User Story Mapping
- IT Architecture
- Monolithic vs Microservices
- Evolution of IT Architecture
- Error Codes
- Management Principles
- Hypothesis-driven Development
- Agile Manifesto
- 12 Principles of Agile
- Agile Teams in Jabu YC S21, 786 Express, Invictus Fitness, Airba Marketplace, Kcell
- Scrum Framework
- Scrum Principles
- Scrum Roles
- Scrum Events
- Customer Discovery Workflow
- Product Development Workflow
- Backlog Prioritization Methods
- Value x Effort Matrix
- MoSCow Method
- RICE Method
- ICE Method
- Scrum Artifacts
- Release Plan
- Impediment List
- Sprint Capacity
- Sprint Capacity vs Team Velocity
- Story Points
- Poker Planning
- Fibonacci Numbers for Story Points
- Scrum Burndown Chart
- Scrum vs Kanban
- Kanban
- The 4 Principles of Kanban
- The 6 Practices of Kanban
- Kanban Board
- Theory of Constraints
- Masterclass on Jira, Confluence & Draw.io
- Types of Tasks
Learning Path:
- Design Impact
- UX vs UI
- UX Designer vs UI Designer
- UX Designer vs Graphic Designer
- Product Manager vs Product Designer
- 6 Principles of Good Design
- Dieter Rams 10 Principles of Good Design
- Laws of UX
- Accessibility
- The Validation Pyramid
- 4 Types of Design Prototypes
- Design Systems
- Figma
- UX Research Process
- Jakob’s 10 Usability Heuristics
- Design Ops Team
- 4 Levels of your Customer Understanding
- Consumer Behavior & Behavioral Design
- Task Modeling
- Customer Journey Performance Scoring
- Types of Response Biases, Confirmation Bias
- Qualitative vs Quantitative Research
- Types of UX Research
- UX Research Methods
- Quantitative Research Methods
- Qualitative Research Methods
- Maze: UX Research Tool
- UX Research Steps: In-Class Game
- How to Plan a UX Research
- How to Record and Evaluate Results
- UX Research Template
- UX Research Example
Learning Path:
- Business Model Canvas
- Netflix’s Business Model Canvas
- Airbnb’s Business Model Canvas
- Multi-sided Platforms
- From Business Model Canvas to Lean Canvas
- Lean Canvas
- Google’s Lean Canvas
- Apple’s Lean Canvas
- Facebook’s Lean Canvas
- Tesla’s Lean Canvas
- Amazon’s Lean Canvas
- Unfair Advantage by Startup Stages
- 7 Powers
- 7 Powers: Barriers vs Benefits
- Power 1: Cornered Resources
- Power 2: Counter-Positioning
- Power 3: Network Economies
- Power 4: Switching Costs
- Power 5: Scale Economies
- Power 6: Process Power
- Power 7: Branding
- Business Flywheel
- Amazon’s Flywheel
- Gross Profit, Operating Profit, Net Profit
- Cost of Goods Sold
- Operating Expenses
- CapEx vs OpEx vs COGS
- Unit Economy
- LTV Calculation
- Churn Rate
- Customer Lifetime (LT)
- Cohorts
- CAC Calculation
- CAC & LTV
Learning Path:
- Financial Statements
- Balance Sheet
- Income & Loss Statement
- Cash Flow Statement
- Marketing Expenses
- Break-Even Point
- Net Profit Margin
- EBITDA
- Working Capital
- ROI, ROMI, ROS
- CAC Payback Period
- Discount Rate
- Risk Free Rate
- Equity Risk Premium
- Discounted Cash Flow
- NPV Analysis
- Van Westendorp Pricing Model
- SAFE
- Types of Startup Financing
- Startup Funding Stages
- Case 1: Sunrise Bakery Expansion
- Case 2: Lyft Pricing
- Product Strategy
- Product Strategy Canvas
- Owners of Product Strategy
- Product-Market Fit Framework
- Pivot Strategy
- Ansoff Matrix
- Product Growth Strategy
- Product Scaling Strategy
- Roadmapping
- Product Roadmap Prioritization
- Product Roadmap vs Product Backlog
- Other Roadmaps
- Netflix Culture
Learning Path:
- KPIs
- OKRs
- Weekdone
- Balanced Scorecard
- Managing Stakeholders’ Expectations
- Stakeholder Map
- 6 Types of Metrics
- Vanity vs Actionable Metrics
- AARRR Pirate Metrics Framework
- Google’s Heart Framework
- ARR & MRR
- AOV
- DAU, MAU, WAU
- NPS
- CSAT
- CES
- North Star Metrics
- Metrics Pyramid
Learning Path:
- Product-Market Fit according to Paul Graham, Sam Altman, Mark Andreessen, & Sean Ellis
- Product-Market Fit at 40%+
- Product-Market Fit Engine by Rahul Vohra
- High Expectation Customer by Julie Supan
- Default Alive vs Default Dead Startups
- Break Even Point & Default Alive/Dead
- Startup Runway & Burn Rate
- Technology Readiness Levels
- Technology Adoption Curve
- Crossing the Chasm & Early Adopters
- Technology Adoption Curve & Hype Cycle
- Innovation
- Y Combinator’s Essential Start Advice
- Hacking Growth
- ‘Must Have’ Users
- Shelf Life & Window of Marketing Channels
- Growth Teams
- Tests to Discover & Optimize
- Growth Hacking Process
- Growth Strategies
- Growth Opportunities in Onboarding Flow
- Growth Experiments
Learning Path:
- 22 Channels of Marketing
- Search Channels
- Social Channels
- Sales & Partners Channels
- Content, Tech & Automation Channels
- Event Channels
- Media & PR Channels
- Offline Channels
- Product-Channel Fit
- The Fogg Behavioral Model
- Viral Coefficient
- Six Principles of Persuasion
- Push-Notifications
- Startup Pitch Deck
- Sequoia Capital Pitch Deck
- Thinkcell
- Elevator Pitch